10 Social Media Podcasts You Need to Hear

Photo credit: James Pond via Unsplash

Photo Credit: James Pond via Unsplash

These days it seems like there’s a podcast for everything, from rehashing original Star Trek episodes to learning to speak Russian. They can be a handy way to stay informed and entertained — and make a work commute fly by.

If you’re a podcast junkie or just want to expand your marketing skills, you’ll want to check out these social media podcasts the team at HubSpot rounded up. You can see the full list here, and find our favorite picks below:

“1) Marketing Smarts: How ‘Dolphin Tale’ Brought 800,000 Visitors a Year to Clearwater Marine Aquarium

Click here to listen to this podcast episode

Key Takeaways:

  • All organizations have a story to tell, whether it’s about their mission, an individual, or a certain achievement. Give it the direction it needs to garner attention from media.
  • Don’t just talk about yourself: Get others to talk about you on social media and in the press to earn more attention. (Here’s a handy PR guide to help with that.)
  • Live streams should be raw, unscripted, and authentic: You can practice using the technology, but ultimately, remain flexible to allow room for more genuine content. (Check out this live streaming checklist before you get started.)
  • Don’t be afraid to experiment with how and where you’re sharing video content.For example, the aquarium turns over their Snapchat to trainers working with animals 1:1 so followers can see how the aquarium helps marine life up close.
  • Learn about your audience and where to reach them: For the aquarium, it’s mothers on Facebook.

4) TED Radio Hour: Why Do We Like What We Like?

Click here to listen to this podcast episode

Key Takeaways:

  • Take advantage of the opportunity to cultivate and promote what makes your brand unique. There’s always room for bragging on social media — just do it in moderation.
  • Be authentic and real, but don’t say that’s what you’re doing. Consumers want authenticity, not disingenuity.
  • Tell stories with a sense of place to drive greater authenticity: Set the stage when sharing blog posts, updates, and videos on social media so followers can see the kind of activities your organization is up to.
  • A/B test different types of post on social platforms to see how they perform comparatively: Consumers don’t objectively think a product or service is good or bad — branding and marketing messages impact their perception, and that’s in your hands.

8) Social Pros: Why Most Social Media Writing Sucks & How to Fix It

Click here to listen to this podcast episode

Key Takeaways:

  • Get to the point. You should aim to say what you mean in the first 2-3 sentences of whatever you’re writing.
  • Adopt Baer’s ROAM content marketing checklist: Who are the readers? What are your objectives? What follow-up action do you want to inspire from the reader? What impression will people have of your organization when they read your content?
  • Always have another set of eyes look over your content, even Facebook captions. Never publish a first draft.”
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