Marketing

When Lil Wayne Sets Supply and Demand

When Lil Wayne recently announced his I Ain’t Sh*t Without You Tour, he left out a few details -- including where the shows would take place, reported TicketNews. Lil Wayne left this decision up to his fans.Instead of choosing what cities to visit, Lil Wayne planned to let his fans vote for their city, and he would perform in the four cities with the most votes.When the votes came in this week, Houston, Atlanta, Washington, D.C. and Chicago scored the...

Read More

Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending Dec. 9

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

Read More

#MondayMotivation

It Should Start With — Dare I Say the Word — Fun

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: To “Educate,” Entertain First.I was reading an article on the New York Philharmonic’s Very Young People’s Concerts. The series arose, apparently, when the younger brothers and sisters of the kids who showed up for the famous Young People’s Concerts got a little rowdy. Rather than giving those kids their first experience getting tossed out of a venue, the...

Read More

Social Media

Testimonials and More Tips to Improve Your Instagram Stories

We've heard the stats before: "Instagram has more than 400 million daily active users," reports Quick Sprout, adding, "One-third of the [Instagram] stories with the most views are uploaded by businesses."Not sure what an Instagram story is? Quick Sprout explains: "Unlike a traditional post, your Instagram story won’t flood the timelines of your followers. You can upload more than ten pictures or videos to your story, and it won’t hinder anyone’s experience. This isn’t the case with posts posted...

Read More

Marketing

Boost By the Numbers

Have you heard of Goldstar's Boost? It’s a self-service tool that puts your event into additional Goldstar emails, and bumps up your placement in emails to an audience of live entertainment fans, so you’ll see your impressions, reach and awareness grow.A Little Background:Boost was created for organizers (like you!) who wanted a way to go beyond their organic reach on Goldstar and build even more awareness with Goldstar's audience of live entertainment fans.To help, Goldstar created Boost, which puts your...

Read More


Sign Up for Emails

VIEW PAST ARTICLES