Marketing

Have Your Best Year in Marketing Yet

Inc. writer Michelle Van Slyke reports that the key to having a successful year in marketing is ... planning. And, 'tis the season to start since the end of the year is fast approaching.Van Slyke shares some advice from her own personal experience to make next year your best year yet."Start with ReflectionEvery planning meeting should begin by reflecting on the prior year. What worked? What didn't? What did we think wasn't going to work, but did? The answers...

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Marketing

When Making Fun Can Lead to New Fans

Bad reviews can be good for business, as we pointed out in this post. And, a spoof of your brand on Saturday Night Live can raise awareness of it.According to Adweek, When SNL featured a sketch with Kristen Stewart, Beck Bennet and Aidy Bryant making fun "of the astronomical cost of Farrow & Ball paints and their flowery descriptions, as well as the fact that you 'can't touch' the finished paint -- with some digs at the English spelling...

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Marketing

Record-Breaking Sales on Singles Day

What used to be called Singles Day (November 11), and now is referred to as Global Shopping Festival, continues to be the "world's biggest shopping day," according to Adweek.Lisa Lacy reports: "It was another record-breaking day for retail as Chinese ecommerce platform Alibaba rang up 268.4 billion yuan ($38.4 billion)."Lacy compares the day with two shopping dates we're more familiar with: "Even on the biggest shopping days of the year for Americans, the U.S. doesn’t come close: Consumers spent...

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Pricing

Top Broadway Shows by Revenue Per Seat — Week of November 10

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Marketing

Twitter Reveals What Matters Most to Your Patrons

To help live entertainment marketers better understand what matters most to our patrons, Twitter, reports David Cohen for Adweek, "analyzed billions of tweets from Jan. 1, 2016, through June 30, 2019, and boiled them down into 18 emerging trends that highlight fundamental shifts in culture in the U.S."With this insight into what's on our patrons' minds, we can, hopefully, start and participate more effectively in social media conversations.Cohen shares six overarching themes. Read three of them below, and then...

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