Selling Out

It’s the end of the week — when we share a TEDxBroadway talk from our vaults.This week’s Fresh Idea Friday features Patricia Ione Lloyd and her 2018 talk from TEDxBroadway.TEDxBroadway will be returning to the New World Stages on Tuesday, September 24, 2019. As you know, we sell out every year and quickly, so we encourage you to get your tickets now!Read More:Fresh Idea Friday: Erin Lavik Fresh Idea Friday: Ella Martin Fresh Idea Friday: Phoebe Robinson#mc_embed_signup{background:#fff; clear:left; font:14px Helvetica,Arial,sans-serif; }/* Add...

Read More

Chidike Samuelson highlights eight examples of brilliant instagram marketing for Entrepreneur."The good news," Samuelson writes, "is that thriving with Instagram marketing isn't about burning millions of dollars or hiring the most prominent influencer to share your posts. Rather, it requires more of a more nuanced approach to making an impression on the right target audience."Here are a few of his top picks that we could learn from: "Lego Remember last year's royal wedding? It was one of the most followed global...

Read More

TEDxBroadway is coming up on Tuesday, September 24 at New World Stages in New York City. (We highly recommend you get your tickets now because they are going quick.) “What’s the BEST Broadway can be?” That’s what we’ve asked this year’s speakers like Eva Price, Shakina Nayfack, Arvind Ethan David, Drew Hodges, Sammi Cannold, Laura Heywood, David S. Leong -- to name just a few. We also asked the same question to those who applied for our Young Professional program. We thought you might like a little...

Read More

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

Read More

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: Full Buildings Drive Everything.Success carries within it the seed of failure. The things that make something strong also make it vulnerable to future decline.The sports industry has a problem, and I feel obligated to point it out. Just as a few years ago, I identified some problems that the NFL was about to experience. I see structural problems for all major sports...

Read More