Selling Out

It’s the end of the week — when we share a TEDxBroadway talk from our vaults.This week’s Fresh Idea Friday features Erin Lavik and her 2016 talk from TEDxBroadway.TEDxBroadway will be returning to the New World Stages on Tuesday, September 24, 2019. As you know, we sell out every year and quickly, so we encourage you to get your tickets now!Read More:Fresh Idea Friday: Adam Sobel Fresh Idea Friday: Melissa Anelli Fresh Idea Friday: Phoebe Robinson#mc_embed_signup{background:#fff; clear:left; font:14px Helvetica,Arial,sans-serif; } /* Add your...

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Nobody likes a bad review, but when you're putting art into the world, selling a product -- or really, doing anything -- it's probably going to happen eventually.But what happens next? Do you need to suck it up and move on, or can you do something about it? Miriam Ellis at Moz looked into the issue and found a few options you may have when it comes to turning those negative reviews into something positive.You can read the full piece...

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For the last eight years, I’ve had the great honor of co-organizing TEDxBroadway (you can get your tickets here) with a long-time friend, Jim McCarthy. It has been a total labor of love and entrenches me in a world of curating an event that has one core focus, what’s the best Broadway can be? Working alongside Jim (CEO of Goldstar), who is a master at uncovering interesting stories and challenging speakers to aim for the rafters, we receive hundreds of speaker...

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Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: The Easiest Mistake in the World to Make About Pricing ...The easiest mistake in the world to make about pricing … is thinking there is such a thing as a “discount buyer.”And I can prove it to you.Next time you’re gathering six or eight of your co-workers for a meeting and have a few minutes before it gets started,...

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