Selling Out

Here are the top concerts and touring shows on Billboard Boxscore that we’ve ranked by Revenue Per Seat — as opposed to Gross. To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because calculating average ticket price does not account for empty seats.Revenue Per Seat reflects the efficiency of a show’s marketing and the strength of its appeal,...

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Happy #TBT! Here’s an oldie-but-goodie post from Jim: “The Transforming Fire of Machines … .”Is not a tagline from the upcoming Terminator Salvation movie [circa 2009], although it might work for that, too.Instead, it’s one of the “New Rules for the New Economy,” which, although not so new anymore, are still highly relevant because they were ahead of their time, back in the benighted year of 1998.In full, it’s this: No one can escape the transforming fire of machines.Before you...

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Each year, I have the great pleasure of working with all the TEDxBroadway speakers on their talks. It’s really incredible to think about what the kernel of an idea was when we started and what it becomes when it's revealed on stage. I’m not taking the credit, mind you, the talk is all the speaker. But, sometime in our conversations they say something as an aside and, turns out, it really is the core of the talk. It’s usually...

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Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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You've surely read experts say "video is the future" when it comes to social media marketing. And while that's very likely true, not all video is created equal.A bad video could do far more harm than help for your marketing efforts, but the important question is: What makes a video "bad"?To answer that question, TopRankBlog.com outlined five factors that can result in mediocre or downright terrible videos. You can read the full list here and see the most important...

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