Selling Out

Today, according to Pollstar, Pitchfork is launching the inaugural edition of Midwinter, a three-day music event, at the Art Institute of Chicago.The artists, including Deerhunter, Kamasi Washington, Laurie Anderson, Perfume Genius and Oneohtrix Point Never, will perform throughout the museum.Some of the artists have "designed 'soundscapes,' unique music inspired by specific pieces in the Art Institute's collection," reports Pollstar. For instance, classical composer Nico Muhly's piece "takes inspiration from two Claude Monet paintings in the museum's 'iconic' Impressionist gallery, which...

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Raise your hand if you’ve ever thought about what talk YOU would give at TEDxBroadway. Now, take that hand and click here to tell us about it! Seriously.Last year, three of the 15 speakers we featured on our stage answered the call for our New Voices program. One of them was Julie Stroud. Her talk, "The Transformative Power of 'Dear Evan Hansen'" was both intensely personal and honest. It was something our team would never have been able to come up with by ourselves. Advice from Julie about submitting your...

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It's only February, and your calendar is probably already filling up. Here are two conferences you should add to your schedule.ArtsReach: The National Arts Marketing, Development & Ticketing Conference is coming to the Kimmel Center, NYU, in New York City on March 21-22. Pssst ... They've extended their 3-for-1 deal until February 27.If you go, be sure to catch Goldstar CEO Jim McCarthy moderating a panel on "The Life-Changing Power of Keeping It Real: How People Like Us Can (and Might...

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Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: Be Where the People Are (And the People Are on Mobile).Back in the 20th century, when someone wanted a ticket, they visited a box office (or called a phone bank) between certain hours. People went to where the tickets were, because that was the only option. And not just for tickets, but just about everything — clothes, toys, books —...

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