Selling Out

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

Read More

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: The Value of Live Entertainment: Still Growing.The value people place on live entertainment continues to rise.I don’t understand why people in the live entertainment business obsess so much about the increased cost of delivering live entertainment and think so little about the crazy upward trend in the price the market is willing to pay.By looking back a few years,...

Read More

It’s the end of the week — when we share a TEDxBroadway talk from our vaults. This week, co-founder and president of The Future Project Kanya Balakrishna talks about how dreaming can be the way to transform our educational system and every student in it. The Future Project recruits, trains, and dispatches transformational leaders into high schools across the country. These leaders partner with teachers and community members to inspire and equip students to build passion-driven Future Projects in...

Read More

STUCK is a show about triumphing over common workplace dilemmas. If you know what it's like to have a problem at work without a clue what to do, listen in!Damian Bazadona, President of Situation, recently launched STUCK with the Founders of EQUALibrium Group, Katie Byrne and Rachelle Pereira. On the podcast, Damian and Rachelle weigh-in on real workplace questions that come directly from their audience. In the first season, Damian and Rachelle exchange their views on everything from creating...

Read More

It makes total sense, right? If you're trying to reach a certain demographic, why not ask for their input?Catherine Love reports for The Guardian about two theaters in York and Manchester that are going beyond just asking audience members to fill out surveys. They're recruiting them to help with programming decisions.Love writes, "For the last year or so, the [York] Theatre Royal has not only been asking its audience what they think of their shows -- it has invited...

Read More