Ready to take charge of 2021?

2020 felt like a never-ending carjacking complete with offroading, plenty of bumps, and an unknown course change at every turn. Now it’s time to slide into the driver’s seat, grab the wheel and determine where you’re going next. Of course, it helps to have a like-minded community to help you navigate the best way forward -- a convoy, if you will. Which is why we’re excited about the free five-day "Take Charge of Your '21" TheaterMakers Challenge, starting January 18. For...

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News

Goldstar Subscribers’ Return Readiness Score for Early February 2021

A graphic showing that the average response for consumer willingness to go out to live events is 40 out of 100.

Goldstar is reaching out to live entertainment enthusiasts to see how they feel about returning to in-person events.   The results are interesting! The highlights from early February are below:   When asked to “describe your willingness to go out to live events” on a scale of 0-100: The average response score was 40. If venues followed strict cleaning routines and social distancing policies, the number goes up to 43 out of 100. When asked about wearing a mask to an event, 89...

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News

Goldstar Subscribers’ Return Readiness Score for Early January

Twice a month, Goldstar is surveying its audience of live entertainment enthusiasts to see how they feel about returning to in-person events. The results are interesting! The highlights from early January are below: When asked to “describe your willingness to go out to live events” on a scale of 0-100: The average response score was 36. If venues followed strict cleaning routines and social distancing policies, that number goes up to 44 out of 100. When asked about wearing a mask to an event, 87 out of 100 said...

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Innovation

The Sneaky Power of Pay-Per-View (And How You Can Harness It)

Stellar Logo and white text on a dark background: The Sneaky Power of Pay-Per-View (And How You Can Harness It)

If you’ve ever seen one of those listicles online about the world’s richest athletes, you probably recognize a lot of the names, even if you don’t follow sports: LeBron James, Ronaldo, Lionel Messi, Tiger Woods.  But near the top of the most recent list is one name that’s not so well recognized, even by a lot of people who follow sports: Canelo Álvarez. He was the fourth-wealthiest athlete in the world on the Forbes 2019 list, above LeBron James, Aaron...

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News

What’s ahead for 2021?

Goldstar CEO, Jim McCarthy

As 2020 comes to a merciful end, 2021 promises more serious challenges, but also better days. That means it’s time to start thinking ahead so we can plan accordingly. So I got out my crystal ball to see what it would show me, and here’s what I see. Season by season, quarter by quarter, here’s what’s shaping up to happen, and here’s what we in the live entertainment industry need to be doing. Winter 2021. The Bottom. What’s going to happen: Winter 2021...

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News

A few takeaways from a stellar evening

Last night’s Jagged Little Pill live reunion concert on Stellar was the closest we’ve been to a Broadway show in 10 months. Like the rest of the global audience that tuned in, we were feeling all the feels. A quick tour of social media during and after the show reinforced the trends we’ve seen since Stellar first went into beta back in August. A livestream show sells your IRL show too. In the show's chat and on social media, viewers said they intended to see the show in...

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