Selling Out

Here are the top concerts and touring shows on Billboard Boxscore that we’ve ranked by Revenue Per Seat — as opposed to Gross. To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because calculating average ticket price does not account for empty seats.Revenue Per Seat reflects the efficiency of a show’s marketing and the strength of its appeal,...

Read More

Happy #TBT! Here’s an oldie-but-goodie post from Jim: The "Great Performance" and the "Better Mousetrap."I'd like to share something that's been on my mind: the idea that the only thing that’s important is a “great performance.”Here’s what I have to say about that:• A "great performance" is a necessary but not sufficient condition. It’s more accurate to say that without a great performance, you’ve got nothing and no chance, but saying that all you need is a “great performance" is...

Read More

Did you miss this year’s TEDxBroadway? Or do you want to relive the magic? We’ll be sharing videos of all the talks from this year’s conference over the next few weeks here on Selling Out. Or if you’re in a binge-watching mood, you can catch them all now at TEDxBroadway.com.Today, we're watching Gus Rogerson's talk. See how the art that children make is just as good as what adults make. Sure, it's very different, but it has equal merit....

Read More

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

Read More

Did you miss this year’s TEDxBroadway? Or do you want to relive the magic? We’ll be sharing videos of all the talks from this year’s conference over the next few weeks here on Selling Out. Or if you’re in a binge-watching mood, you can catch them all now at TEDxBroadway.com.Today, we're watching Tina Landau's talk. In it, discover unlikely hero SpongeBob, the clever sea dweller who knows that a box is not just one thing, but many things, all...

Read More