News

TEDxBroadway Friday: Laura Heywood

It's the end of the week -- when we share a TEDxBroadway talk from our vaults. This week, Laura Heywood, aka @BroadwayGirlNYC, reveals her identity.TEDxBroadway will be returning to the New World Stages on Tuesday, September 24, 2019. As you know, we sell out every year and quickly, so we encourage you to get your tickets now!Read More:Kevin Lyman's TEDxBroadway TalkThe Show Love Podcast: RagtimeTEDxBroadway News and Noteworthy

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Marketing

Lessons Learned From the Facebook Outage

Last week, a partial Facebook outage affected users and organizations that rely on social media for revenue. Instagram and WhatsApp were affected as well."For entrepreneurs who use social media for their business, this should be a blaring wake up call," writes Kimanzi Constable for Entrepreneur. "The outage ... is a reminder of time-tested business principles."Constable shares lessons to be learned from the outage. Here's one below:Photo Credit: Harry Cunningham via Unsplash"Build your foundation on your platform.In this Digital...

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Marketing

Creative Call-to-Action Examples to Inspire You

Your website is impressive, and your copy is captivating. Now, let's get people to take action!Brittany Leaning has compiled a list of call-to-action examples you can't help but click for HubSpot. We share two of her examples with creative call to action phrases below."Brooks Running - CTA Phrase: 'Find out when we have more'How many times have you hotly pursued a product you love, only to discover it's sold out? Well, as you might know, it's no picnic...

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Pricing

Top Broadway Shows By Revenue Per Seat — Week Ending March 17

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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#MondayMotivation

#MondayMotivation: Leverage Your Larger Partners

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: Small Organizations Need Mobile, Too.Smaller organizations sometimes delay or skip important innovations because they’re small. They have less budget, staff or expertise. Consumer tastes and habits change, and because smaller organizations are generally closer to the customer, they know it. They see the changes and know what’s necessary, but often decide not to take steps to match that change...

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