Selling Out

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation. To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: My Dear Aunt Sally. I don’t have an Aunt Sally. That was just my way to get you to start reading this before I tell you that I’m going to talk about math … But before you click “back” or shriek in Wicked Witch-like horror when doused with water, know that I majored in English in college! I wrote a thesis about Frankenstein....

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Starting something new -- whether that’s a career, a business or a project -- can feel scary and daunting, especially taking that first step. But what happens if you do make the leap and then fail? Do you give up?  Eva Price, this week’s guest, went through that failure when she left her job in news and started producing shows. She shares her advice, and why she thinks failing was better for her in the long run than succeeding.  Eva Price...

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Christmas is approaching ... which means holiday productions have been popping up on stages in theaters all over the map: A Christmas Carol, It’s a Wonderful Life, The Santaland Diaries and many more. Stuart Miller reports on "The Business of 'Carol'" for American Theatre. He writes, "More than a mere box-office cash cow, Dickens’s classic is a community builder, a gateway drug, and a holiday tradition." Miller interviews people across the U.S. who share the benefits of having a local tradition...

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TEDxBroadway organizers released all talks from the 2019 event online and announced tickets are on sale now for the 9th Annual TEDxBroadway set for Tuesday, October 13, 2020. Every year, co-founders Damian Bazadona of Situation Interactive and Jim McCarthy, CEO of Goldstar, fill the stage with speakers to tackle one central question: “What’s the best Broadway can be?” Audience members at TEDxBroadway 2019, held on September 24, 2019 at New World Stages in New York City, were inspired by groundbreaking talks on topics like...

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