Marketing

What Kinds of Stories Are Your Patrons Hungry For?

Last week we featured an article highlighting more diversity on local stages. This week, we're spotlighting Diep Tran's American Theatre article about plays about teenage girls, which are currently playing or scheduled for later in the year.Tran writes, "These three plays making a splash around the country [Dance Nation, The Wolves, School Girls] is enough to give the American theatre a much-needed burst of estrogen."Tran continues: "If I can leave plays like Dance Nation, The Wolves, and School Girls...

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News

News & Noteworthy (Week of May 24)

A lot goes on in our world each week — some news you may catch, and some may slip by your radar. Below are a few articles that caught our attention, and we didn’t want you to miss ’em!Who's Funding "Highbrow" Arts? Mike Scutari reports for Inside Philanthropy that, "While the tech monied classes may be cool to the arts, other Bay Area funders have been stepping up over the past few years." He cites The Koret Foundation; the William...

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#WednesdayWisdom

#WednesdayWisdom: It’s Your Job to Make Your Patrons’ Problems Your Problems

Looking for a little #WednesdayWisdom? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: Everything’s easy when it’s not your problem.Imagine you’re heading to the airport. It’s going to be a long line to check-in, a long wait at the gate, and a long, crowded flight. Not only that, but at the end of that flight is a connection … and then another wait at the gate, another long crowded flight. And...

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Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending May 20

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Marketing

Simple Rules to Improve Your Site Design

According to Entrepreneur, "88 percent of consumers are unlikely to return to a website after one bad experience."Which means, first impressions are extremely important. Writer Gabriel Shaoolian reports, "According to research from Stanford University, over 46 percent of consumers view a website design as a top indicator of credibility -- a quality that is imperative for brands to captivate new consumers and then turn them into returning customers."We're always working hard to make our user experience the best it...

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