Selling Out

Facebook recently announced a major change. The social media platform is returning to their Newsfeed values, writes Omar Jenblat on Forbes.He continues: "These upcoming algorithm changes focus on promoting 'meaningful' content on Facebook from family and friends rather than that of public or business pages."In light of this change, how can you continue to make Facebook an important part of your social media marketing strategy? Jenblat shares a few ideas about how to survive the shift.• "The easiest step...

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"When the 2018 Major League Soccer season kicked off last month, Real Salt Lake fans ... could download Salt Lake City NBC affiliate KSL-TV’s new app, RSL on KSL, and livestream the game on the digital device of their choice," reports A.J. Katz for Adweek.We've covered the benefits of broadcasting and live streaming live events (see our Read More list below). The hope is to reach a broader audience and increase ad revenue.Jim wrote in No Tug of War...

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A lot goes on in our world each week — some news you may catch, and some may slip by your radar. Below are a few articles that caught our attention, and we didn’t want you to miss ’em!How much does your favorite Broadway artist make? Playbill's Logan Culwell-Block (musical theatre historian, Playbill's manager of research, and curator of Playbill Vault) shares some interesting data about actors, stage managers and musicians. Why don't you make some guesses before taking a...

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Looking for a little #WednesdayWisdom? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: The Future Is a Niche Market, Part II. [This article was originally published in 2009.]A recent USA Today article gives a nice overview of how “non-major” sports leagues (like professional lacrosse, women’s soccer and arena football) are doing. Here’s a fairly representative snippet:“While a few big-league teams defy the economic logic of the times — take the New...

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Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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