Marketing

A Good Reason to Go See a Show Live

"The Album Is in Deep Trouble" exclaims the title of a recent Rolling Stone article. Author Tim Ingham reports that "sales are plummeting, and the music industry is returning to the era of track-led consumption."Jim tackles this topic in his post, The Album Is Dead. Long Live the Album, in which he also discusses why performing an album at a concert is a great idea: "It brings a coherence and a total experience to a musical performance.And while the album...

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Uncategorized

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending Nov. 18

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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#MondayMotivation

#Monday Motivation: They Replaced It With a Far More Rockin’ One

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: Dull Is Dangerous, Sharp Is Safe.Back in the days when I trained teenagers to cut bagels for living, we had an expression about knives: Dull is dangerous, sharp is safe. Basically, what that means is that a knife that isn’t properly sharpened has a tendency to snag or to cut a person’s hand in a way that’s much...

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Marketing

Give Your Patrons What They Want: Expertise

Boost your patrons' confidence and, hopefully, it'll boost your sales.PSFK reports, "Consumers gauge their brand loyalty by the level of service they are being provided. Accordingly, retailers are increasingly focusing their efforts on offering expertise at all stages of the shopping experience ... "The post highlights a few companies that are investing in services "designed to boost the confidence of consumers at every stage of their journey."We've highlighted one example below, and you can check out the others here:"Best...

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Marketing

9 Smart Ways to Improve Your Digital Marketing Campaigns

Once your patrons are on your site or clicking open your emails, how do you get them to actually buy? It's a question we wrestle with daily.The infographic below, created by Connext Digital, "explains nine tricks of psychology that have been known to get consumers to convert," writes Laura Forer for MarketingProfs.For example, a few tactics are:The isolation effect: Highlight a single element in a group, such as making your CTA more distinct.Instant gratification: Minimize steps needed to purchase,...

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