Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending Dec. 16

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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#MondayMotivation

#MondayMotivation: You Could Be Missing a Lifetime of Value

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: A Customer’s Value Doesn’t Stop at the Checkout Screen.Once or twice over the years, I’ve mentioned the term Customer Lifetime Value.I thought I’d dwell on it for a moment because some might not be clear what it means in marketing terms and why it’s important.What it means, perhaps obviously, is the total economic value of a customer to...

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Marketing

Before the Holidays Are Gone …

Before we know it, the holidays will have come and gone. So, before 2018 fades away, we've highlighted three essential seasonal marketing tips from Search Engine Journal. You can read more of their tips here: Holiday Discounts First If you offer a discount, make sure it is the first thing a visitor sees on your website.Keep in mind that the average visitor has a lot of holiday preparations to make, in a very short period of time.Immediately show people what they...

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News

On the Street Where You Live

We were very sorry to read that Avenue Q will be closing in April 2019. Of course, we love the show outright, but it’s also extra meaningful to us because once a year we get to take up residence on the Avenue Q stage at New World Stages for the annual TEDxBroadway conference.When we first moved into the space back in 2011, it wasn’t lost on us that the backdrop for the event was literally a neighborhood. After all, TEDxBroadway...

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Marketing

When Lil Wayne Sets Supply and Demand

When Lil Wayne recently announced his I Ain’t Sh*t Without You Tour, he left out a few details -- including where the shows would take place, reported TicketNews. Lil Wayne left this decision up to his fans.Instead of choosing what cities to visit, Lil Wayne planned to let his fans vote for their city, and he would perform in the four cities with the most votes.When the votes came in this week, Houston, Atlanta, Washington, D.C. and Chicago scored the...

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