Selling Out

When we create marketing content, it's good to keep this fact in mind:"According to Chartbeat: 55% of people read your post for just 15 seconds or less," reports Search Engine Journal.We've got to grab our patrons' attention fast, and SEJ shares some tips on "how to optimize your blog content for 55% who skim while still delighting the 45% who don’t." "Keep Intro Paragraphs Short & Sweet Most people get carried away with introductions. Tons of intros can feel like their...

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Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: No One Knows and No One Cares.Here’s a joke for you: What’s the difference between ignorance and apathy?I don’t know, and I don’t care.No, really, that’s the answer. Seth Godin once said that booksellers shouldn’t be worried about piracy robbing them of riches, but instead wishing people cared enough about their products to try to pirate them.That reminded me of something I...

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Bringing Bands and Fans Together With Fabrice Sergent The internet and social media have completely remade the way we create, produce, discover and consume art. And Fabrice Sergent wants to use these digital tools to unite artists and fans in a more profound way than ever before. He is succeeding. Fabrice is the Managing Director of Bandsintown, a digital media company powered by and built for music. He also found early success in his career helping to launch Lagardere, an early...

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Recently reporter Aileen Cahill had such a great customer experience with Maui Jim that she wrote about it on Marketing Land. She also outlined "the elements that made Maui Jim stand out:Have a great product they stand by. Listen to their customers. Follow through and do what they say they will. Strong partners in their distribution network. Easy to do business with no 'gotchas.'"You can read about Cahill's "remarkable and inspiring" customer experience here.Then check out more from Jim about Customer Commitment:How...

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