Selling Out

It’s the end of the week — when we share a TEDxBroadway talk from our vaults.This week’s Fresh Idea Friday features Lindsey Croop and her 2016 talk from TEDxBroadway.TEDxBroadway will be returning to the New World Stages on Tuesday, September 24, 2019. As you know, we sell out every year and quickly, so we encourage you to get your tickets now!Read More:Fresh Idea Friday: David Yazbek Fresh Idea Friday: Christine Jones Fresh Idea Friday: Edward Poteat#mc_embed_signup{background:#fff; clear:left; font:14px Helvetica,Arial,sans-serif; } /* Add your...

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Editor’s Note: Our own Jim McCarthy shared some thoughts about Customer Commitment with the Goldstar team, and, well, we thought you might get something out of it, too.From: Jim McCarthy jmccarthy@goldstar.com Sent: Fri 6/7/2019 12:40 PM To: GSEBy now, you're all familiar with the Purpose Point that talks about Going All Out to Remove Barriers on behalf of our customers. We take inspiration from Jackie Chan, who over the course of his career subjected himself to incredible feats of danger and stupidity to make...

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Each year at TEDxBroadway, we talk about the distinctive buzz that emanates from the balcony at New World Stages. That buzz is none other than the TEDxBroadway Young Professionals group who get to attend the event for FREE and meet up for a number of other networking events.What’s great is that those who’ve been in the program are still buzzing about their experience.So if you are a Young Professional, please do apply for the program. If you know an ideal candidate, we hope you’ll share this with...

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Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: How Much of Your Audience Should Be "New"?There’s no right answer to the question of how much of your audience should be “new.”Let me rephrase. There is a right answer to the question, and it’s this: It depends.I was reading this really interesting summary of a study in the UK about the percentage of audiences that were “new” (hadn’t been in...

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