Selling Out

Editor’s Note: Our own Jim McCarthy shared some thoughts about Customer Commitment with the Goldstar team, and, well, we thought you might get something out of it, too.From: Jim McCarthy jmccarthy@goldstar.com Sent: Fri 5/10/2019 2:18 PM To: GSEHi Everybody!There's an easy way to understand how positively customers are likely to feel about us (or any business). It goes like this:What I actually experienced (minus) What I thought I was going to experience (equals) How positively I think of what happened and of your company.We...

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It’s the end of the week -- when we share a TEDxBroadway talk from our vaults. This week’s Fresh Idea Friday features Ayad Akhtar and his 2015 talk from TEDxBroadway. TEDxBroadway will be returning to the New World Stages on Tuesday, September 24, 2019. As you know, we sell out every year and quickly, so we encourage you to get your tickets now!Read More:Fresh Idea Friday: DJ Kurs Fresh Idea Friday: Christine Jones Fresh Idea Friday: Rachelle Pereira

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AV News reported on a cute story at the Boston Symphony Hall:"The Handel And Haydn Society orchestra was performing at the Boston Symphony Hall. Just after the final rest of Mozart’s 'Masonic Funeral Music,' an unseen kid yelled out 'wow!' in apparently unvarnished appreciation of what he’d just heard. Everyone laughed and applauded the moment."While this is certainly a pleasant outburst, there are some behaviors that theatergoers do not appreciate.Goldstar surveyed more than 1,000 members as well as theater...

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Every year, we invite 40 young professionals to attend TEDxBroadway for free. But even better than a comp ticket, this group gets to join in special activities before, during and after the conference, and network with industry leaders and TEDxBroadway speakers.It’s hugely important to us that young professionals be a part of the conversation and help shape the future of Broadway. That’s why every year we’re so excited to welcome this group and hear their ideas.If you, or someone you...

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Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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