Selling Out

While it seems like people's attention spans are reaching Dory from Finding Nemo levels when it comes to any sort of advertising or marketing, there is one area where the average person still devotes a fair bit of time: email.However, not all emails receive the same amount of attention. That's why HubSpot recently shared advice to get your emails past the "quick skim and delete" hurdle and into the "read and click" arena:Got a comment or question? Join the...

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Happy #TBT! Here’s an oldie-but-goodie post from Jim: Customers Aren’t Slaves -- Stop Trying to “Own” Them.Customers don’t want to be owned.In fact, to the great astonishment of marketers everywhere, customers don’t even think of themselves as customers. They think of themselves as human beings who might (or might not) happen to like what you and your venue have to offer.So, besides the general repulsiveness of the sentiment behind wanting to “own” the customer (gee, how 19th century of you),...

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Did you miss this year’s TEDxBroadway? Or do you want to relive the magic? We’ll be sharing videos of all the talks from this year’s conference over the next few weeks here on Selling Out. Or if you’re in a binge-watching mood, you can catch them all now at TEDxBroadway.com.Today, we’re watching Caroline Bragdon, MPH, who is Director of Neighborhood Interventions for the Pest Control Services Program at the New York City Department of Health and Mental Hygiene. Her work...

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Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Did you miss this year’s TEDxBroadway? Or do you want to relive the magic? We’ll be sharing videos of all the talks from this year’s conference over the next few weeks here on Selling Out. Or if you’re in a binge-watching mood, you can catch them all now at TEDxBroadway.com.Today, we’re watching Desmond Patton, whose work as a social worker and researcher led him to create Safe Lab, which brings together youth voices with social workers and computer scientists to...

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