The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending Dec. 10

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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8 Marketing Blunders You’ll Be Glad Your Venue Didn’t Make

Normally, we'd encourage you to get inspired by great marketing campaigns (like these), but sometimes it's fun to look at ideas that didn't work (and be glad you weren't the one who came up with them).Recently, HubSpot's Amanda Sibley put together a list of the 8 huge marketing mistakes. You can read the full list here, and check out our pick for the most cringe-worthy below: "1) Guerilla Marketing Without Due DiligenceIn 2007, Cartoon Network launched a guerrilla marketing campaign...

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Social Media

2018’s Social Media Trends: What Your Venue Needs to Know

Full disclosure: We can't predict the future. But, we can take a pretty good guess at what's coming our way in social media in 2018, thanks to this infographic from MarketingProfs. Take a look and see if your venue is ready for some big social wins next year:Read More:Your Toolbox for Creating Great Arts Social Media Content Social Media Mistakes Your Theater Is Making Your Fans Wish You'd Act Like This on Social Media#mc_embed_signup{background:#fff; clear:left; font:14px Helvetica,Arial,sans-serif; } /*...

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#TBT: Bowling Alone — Why Live Entertainment Is More Valuable Than Ever

Happy #TBT! Here’s an oldie-but-goodie post from Jim: Bowling Alone -- Why Live Entertainment Is More Valuable Than Ever.For those of you who’ve heard my "Two Bruces" talk, you’re familiar with the example of a record and a concert ticket in 1985 being worth about the same amount, whereas now [circa 2009], the ticket’s worth about six times more than the record.Notice, though, that this is a bi-directional phenomenon: Not only has recorded and broadcast stuff dropped in value; live...

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Customer Service

Why Audience Loyalty Should Be a Top Priority in 2018

We write a lot on this site about how good customer service is important for business. Jim wrote in The Easy Math of Good Service:"Good service is the best marketing money you’ll ever spend."Well, here's an infographic (below) highlighting 20 compelling reasons to double-down on customer loyalty.With facts like "Current customers spend 31% more than new customers," and "Just a 5% increase in customer retention can lead to an increase in profits of 25-90%," it's easy to see why...

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