Contributors

Jim McCarthy

CEO, Goldstar

Jim McCarthy is the CEO of Goldstar, but he is also Customer Service Agent No. 1 for the company. Jim has spent the last decade and a half in e-commerce, starting way back at GeoCities before it was bought by Yahoo in 1999. Even before that, he helped to open about 50 Noah’s Bagels locations in California, where he learned about delighting customers, developing employees and managing high growth. He’s written articles and commentary in Fast Company, Business Insider and other well known publications, and has appeared as a speaker at conferences like SXSW, TEDU (part of the main TED conference), INTIX and others. He co-founded TEDxBroadway, which he also hosts and curates. Jim graduated from Harvard College and has an MBA from the Anderson School at UCLA. He also speaks Japanese, writes ghost stories and is a certified lifeguard.

Marketing

Do You Follow the Marketer’s Rule of 7?

You know the “Rule of 7,” right? It’s the marketing theory that someone needs to see your product or ad seven times before they truly become aware of it. Of course, this rule goes way back to the 1930s (and maybe even earlier), so it doesn’t take into account changes in newspapers and TV, oh, and that little invention, the internet.So what’s the new “rule of” number? I’ve heard some say 8, 6, 7, 5, 3 and oh, 9....

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#TBT

#TBT: Bowling Alone — Why Live Entertainment Is More Valuable Than Ever

Happy #TBT! Here’s an oldie-but-goodie post from Jim: Bowling Alone -- Why Live Entertainment Is More Valuable Than Ever.For those of you who’ve heard my "Two Bruces" talk, you’re familiar with the example of a record and a concert ticket in 1985 being worth about the same amount, whereas now [circa 2009], the ticket’s worth about six times more than the record.Notice, though, that this is a bi-directional phenomenon: Not only has recorded and broadcast stuff dropped in value; live...

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News

Have You Heard the Buzz?

Every year, there’s an unmistakable buzz emanating from the loft at TEDxBroadway at New World Stages. It’s not a technical glitch or a sound issue. Nope, it’s the sound of TEDxBroadway Young Professionals and Students, who are enthusiastically chatting about what they're experiencing that day.We’re really proud of these programs. From the TEDxBroadway get-go we knew we wanted to have the widest variety of speakers on stage and the widest variety of audience members in attendance. Because, when you’re...

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News

Goldstar Gives Back This Thanksgiving — and You Can, Too!

Most people see Thanksgiving as a time to spend in the company of people they care about, reflecting on the good things in their lives and, hopefully, a time for a little relaxation.That’s understandable. That might be you. Life can be stressful and rushed, with lots of different demands. Just getting the turkey and pie together and having the house in decent shape for guests can feel like a full-time job!But what if you could be another kind of...

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#TBT

#TBT: Preparing for a Zombie Invasion Makes Good Marketing

Happy #TBT! Here’s an oldie-but-goodie post from Jim: Preparing for a Zombie Invasion Makes Good Marketing.I got a good comment from a person who said he’d like to hear more ways that someone can actually take word of what they’re doing out to the marketplace. The reason this is such a big question now [circa 2009] is that a) traditional marketing is expensive, and b) traditional marketing is ineffective. The worst of both worlds.Here’s an idea that I just had...

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#TBT

#TBT: You Are Your Marketing, Part II

Happy #TBT! Here’s an oldie-but-goodie post from Jim: You Are Your Marketing, Part II. [This post was originally published in April 2009. Read Part I here.]Unfortunately, being your own marketing goes a lot deeper than just designing a cool product, service, show or whatever.It’s about building your whole operation to support that which is cool and interesting about what you do.It’s about commitment to something special.And it’s the enemy of mediocrity.Yesterday, I was reminded of this as I stood in...

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#TBT

#TBT: You Are Your Marketing

Happy #TBT! Here’s an oldie-but-goodie post from Jim: You Are Your Marketing. [This post was originally published in March 2009.]Become your own marketing. I’ll give you a few examples of this that should illustrate what I’m saying.• The Prius is its own advertising. There’s a reason they built it as ugly as a toaster. They were trying to demonstrate visibly that this was a different car and that the reasons to buy it were not the same as for an...

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News

TEDxBroadway: The Musical!

OK, so we’re not really doing TEDxBroadway: The Musical! But we are doing TEDxBroadway this year, and we’ve got great music lined up for Tuesday, February 27, 2018. Make sure you get your tickets now.If there were a TEDxBroadway OCR, we’d be first in line when it dropped. Take a look at a few of our “Greatest Hits.” • Long before Dear Evan Hansen hit Broadway and even opened at Arena Stage, we were fortunate to have Benj Pasek and...

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#TBT

#TBT: Even Lions Can’t Play Where the Gorillas Play

Happy #TBT! Here’s an oldie-but-goodie post from Jim: Develop a Niche.In nature, niches are pretty straightforward. Owls survive on mice and snakes while hunting at night, so as to avoid most bigger predators and to have less competition for food. That’s how they get it done. Lions have a niche, too; they travel in groups and hunt herds in big open spaces. Even they, bad asses of the animal kingdom that they are, can’t play where the gorillas play. Or...

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#TBT

#TBT: A Taste of Things to Come for Live Entertainment

Happy #TBT! Here’s an oldie-but-goodie post from Jim: “Recordings Have Become Advertisements for Shows.”That’s a direct quote from a piece by Sasha Frere-Jones in The New Yorker [circa 2009], and yes, it’s absolutely true.Interestingly, this has become conventional wisdom in a very short time. If you had tried to make this point two years ago, most “smart” music business people would have tut-tutted you or agreed, but only in the far-off future.So listen to me now when I say this...

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