Contributors

Jim McCarthy

CEO, Goldstar

Jim McCarthy is the CEO of Goldstar, but he is also Customer Service Agent No. 1 for the company. Jim has spent the last decade and a half in e-commerce, starting way back at GeoCities before it was bought by Yahoo in 1999. Even before that, he helped to open about 50 Noah’s Bagels locations in California, where he learned about delighting customers, developing employees and managing high growth. He’s written articles and commentary in Fast Company, Business Insider and other well known publications, and has appeared as a speaker at conferences like SXSW, TEDU (part of the main TED conference), INTIX and others. He co-founded TEDxBroadway, which he also hosts and curates. Jim graduated from Harvard College and has an MBA from the Anderson School at UCLA. He also speaks Japanese, writes ghost stories and is a certified lifeguard.

#WednesdayWisdom

#WednesdayWisdom: Things Can and Certainly Do Change

Looking for a little #WednesdayWisdom? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: The Big 3: Horse Racing, Boxing and Baseball.Sometimes it’s worth stepping back and realizing how much time changes things. That’s not true just because it’s interesting and enlightening to do so, but because it can also be inspiring. It’s a reminder that not only can things change, but that they certainly do. Big, immovable, permanent “truths” turn out not...

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#WednesdayWisdom

#WednesdayWisdom: The Ticket Is Not the Thing.

Looking for a little #WednesdayWisdom? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: What Does a Ticket Really Get You?Most of the people who are reading this post sell tickets, and we even talk about the Ticket Business. But I’ve always believed that the ticket is the last thing we should be talking about, and the last thing buyers actually care about. Nobody, outside the odd collector, places value on the...

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#WednesdayWisdom

#WednesdayWisdom: What’s the Most Important Channel for Live Entertainment Venues?

Looking for a little #WednesdayWisdom? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: Why Channels Matter: The Golden Eggs.For live entertainment and arts, perhaps even more than for most other things, channels matter.What do I mean by a channel? In nature, a channel is a waterway or a clear and navigable path through the sea. In broadcasting or in marketing, that definition became somewhat more metaphorical, as a TV “channel” is...

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News

TEDxBroadway 2018: The Reviews Are In …

We've been taking stock of all of the emails, phone calls and feedback we've received from TEDxBroadway 2018. And, we thank you for that!Turns out -- to paraphrase Sally Field -- you liked it, you really, really, liked it. The one word we heard over and over again that summed it up: "inspirational!"And, really, that's our goal.Here's what the community said:• It was a fun experience, very inspirational, and made me so proud, optimistic, and excited to be a...

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#WednesdayWisdom

#WednesdayWisdom: The Future Is a Niche Market, Part III

Looking for a little #WednesdayWisdom? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: The Future Is a Niche Market, Part III. [This article was originally published in 2008.]When I was a kid (not that long ago, sorta), roller derby was in its waning days as mainstream television fare. It never made the networks, but every local station had straight-faced broadcasts of tough, serious men and REALLY tough women skating around the...

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#WednesdayWisdom

#WednesdayWisdom: The Future Is a Niche Market, Part II

Looking for a little #WednesdayWisdom? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: The Future Is a Niche Market, Part II. [This article was originally published in 2009.]A recent USA Today article gives a nice overview of how “non-major” sports leagues (like professional lacrosse, women’s soccer and arena football) are doing. Here’s a fairly representative snippet:“While a few big-league teams defy the economic logic of the times — take the New...

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#TBT

#TBT: Promote Your Show Like a Movie

Happy #TBT! Here’s an oldie-but-goodie post from Jim: Promote Your Show Like a Movie. [This article was originally published in 2009.]I absolutely love one of the posts by a blogger known as the Performance Monkey. Here’s a key snippet:“Tell me you wouldn’t love this. You’re settling into your seat at the theatre. The curtain is about to rise on The Jersey Boys, say, or Act Without Words II. But before the show begins, the stars of three or four other...

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#TBT

#TBT: Quality? Marketability? Yes, Please.

Happy #TBT! Here’s an oldie-but-goodie post from Jim: Quality? Marketability? Yes, Please. [This article was originally published in 2009.]I want to call your attention to a very interesting exchange between two smart Bobs. One is Bob Lefsetz, who you can follow at his blog, and another is Bob Ezrin, who is a longtime, successful record producer.In this post, Lefsetz says basically that for musicians today, it’s no longer about quality. It’s simply about whether or not somebody chooses to put...

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#TBT

#TBT: Funny How Supply and Demand Have Nothing to Do With It

Happy #TBT! Here’s an oldie-but-goodie post from Jim: Funny How Supply and Demand Have Nothing to Do With It. [This article was originally published in 2009.]I recently read an article that, though I hesitate to be unkind, is incredibly shallow. Here’s a key tidbit:“Who is responsible for the high prices consumers have to pay to see their favorite artists? Three culprits jump to mind.”The author then goes on to list them. You might want to sit down for this so...

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Marketing

Put a Handle On It

It’s important what you call something, especially when you want people to grasp what you’re selling. Let me illustrate.I was taking a bunch of clothes to the laundry a couple of weeks ago. Well, I was trying to. The clothes were in an unruly pile on the floor, after I’d pulled them out of my suitcase from the trip I’d been on. There were socks, T-shirts, boxers, jeans; they were all colors and sizes, and they all needed to...

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