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Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending May 21

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Bright Ideas

Tell Us: What Would Help You Sell Out More?

We've been writing over here on Selling Out for a few years now and have covered a lot of topics: from pricing and marketing to social media and SEO. But we also know there's still plenty more to talk about.So we thought it would be fun to ask you to weigh in: What are the topics you're most interested in? What are the questions you'd love the answers to? What roadblocks are keeping you from selling more tickets?Email us (Sarah...

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Marketing

Surprising Stats That Could Boost Your Business

According to Convince and Convert, four billion people will be online by 2020 -- which reinforces what Jim has written on this blog: Mobile gets you everyone.Below are a few more surprising statistics that confirm our need to be where the people are -- and you can read more stats at Convince and Convert."97 Percent of Adults Use Social Media 97 percent of online adults regularly visit social networks. Also according to Global Web Index, social media captures up to 30 percent of an...

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Marketing

People Want Experiences — Luckily, That’s What We’re Selling

We've written about it before, and the topic keeps popping up: Spending money on experiences makes us happier than buying stuff. Entrepreneur reporter John Rampton shares seven reasons why this is so, based on a 20-year study by Dr. Thomas Gilovich, a psychology professor at Cornell University.Below, we highlight a few key reasons why we prefer to spend our money on experiences over stuff: "Experiences define your purpose and passions. Your daily activities should be guided and influenced by your purpose...

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#TBT

#TBT: All About the LUV

Happy #TBT! Here’s an oldie-but-goodie post from Jim: All About the LUV.People in arts and entertainment (but especially the arts) are fairly self-critical about their attitude toward audiences, and with good reason. The arrogance that it takes to ignore the people who are paying your bills is unattractive by almost any measure.But it’s worth saying that this dysfunction of thought is by no means limited to arts and entertainment folks.By contrast, that arrogance I was just talking about seems...

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Innovation

Sell Out Like This Billion-Dollar Arts Venue — Without Spending a Dime

Location, location, location -- of course, that's just one piece of the puzzle to run a successful arts venue. This past January, the concert hall Elbphilharmonie opened in Hamburg, Germany. It has made headlines because of its grandeur, cost -- about $850 million -- and the fact that almost every concert is sold out.The Washington Post reports, "Subscriptions for classical concerts have doubled since the hall opened, tour operators are pressuring the organization to make more tickets available, and...

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Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending May 14

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Marketing

How Does Your Marketing Compare With Other Arts Orgs?

As Ferris Bueller (kinda sorta) said: "Digital marketing moves pretty fast. If you don't stop and look around once in awhile, you might miss it."So if you want to take a look at what your marketing colleagues have been up to in 2017, check out this infographic from HubSpot. They surveyed more than 200 marketers for the scoop on their top priorities, challenges and more:Got a comment or question? Join the conversation on Twitter or Facebook.

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Pricing

Which Concert or Show Had the Best Revenue Per Seat This Week? (Week of May 12)

Here are the top concerts and touring shows on Billboard Boxscore that we’ve ranked by Revenue Per Seat — as opposed to Gross. To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because calculating average ticket price does not account for empty seats.Revenue Per Seat reflects the efficiency of a show’s marketing and the strength of its appeal,...

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#TBT

#TBT: “Free” Is Not a Business Plan

Happy #TBT! Here's an oldie-but-goodie post from Jim: "Free" Is Not a Business Plan.Free is Chris Anderson’s latest book [@2009], and the premise is fascinating: In a world of bits instead of atoms (by which Anderson means electronic information as opposed to physical goods or services), the price of serving that one extra customer is so low as to be nearly zero. This in turn liberates the producer of such services to give them away on a broad basis...

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