Pricing

Which Concert or Show Has the Best Revenue Per Seat This Week? (Week Ending Nov. 3)

Here are the top concerts and touring shows on Billboard Boxscore that we’ve ranked by Revenue Per Seat — as opposed to Gross. To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because calculating average ticket price does not account for empty seats.Revenue Per Seat reflects the efficiency of a show’s marketing and the strength of its appeal,...

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#TBT

#TBT: Preparing for a Zombie Invasion Makes Good Marketing

Happy #TBT! Here’s an oldie-but-goodie post from Jim: Preparing for a Zombie Invasion Makes Good Marketing.I got a good comment from a person who said he’d like to hear more ways that someone can actually take word of what they’re doing out to the marketplace. The reason this is such a big question now [circa 2009] is that a) traditional marketing is expensive, and b) traditional marketing is ineffective. The worst of both worlds.Here’s an idea that I just had...

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Marketing

A Crazy Arts Marketing Idea: Focus on What You’re Selling

Marketing doesn't have to be sleazy. That's the message behind Stefanie Flaxman's recent post on Copyblogger. Flaxman writes that if you believe in your product/show/event, then you should make sure it has the great marketing strategy it deserves.It's a similar message Jim shared in his pair of posts: You Are Your Marketing, Part I and II. He writes: "Being your own marketing goes a lot deeper than just designing a cool product, service, show or whatever. It’s about building your...

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Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending Nov. 12

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Social Media

The No-Budget Way to Market Your Events on Instagram [Infographic]

We've talked before about advertising on Facebook and Instagram, but of course organic engagement is great too (and free!).To help increase your Instagram marketing, check out this infographic from MarketingProfs:Read More:Try These 3 Facebook Advertising Tricks Geo-Tagging, "Human-Face Factor" And More Instagram Tips The Secret to Instagram Engagement?#mc_embed_signup{background:#fff; clear:left; font:14px Helvetica,Arial,sans-serif; } /* Add your own MailChimp form style overrides in your site stylesheet or in this style block. We recommend moving this block and the preceding CSS...

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