Marketing

Short Facebook Posts Get More Likes & Other Must-Know Stats

"Posts that are less than 50 characters long garner the most overall engagement." That's just one insight from a recent BuzzSumo report.Check out this infographic below from MarketingProfs that shares more interesting BuzzSumo findings about which types of Facebook posts get the most likes, comments and shares?Got a comment or question? Join the conversation on Twitter or Facebook.

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#TBT

#TBT: The Endless Struggle to Think Well of Yourself

Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post from Jim: The Endless Struggle to Think Well of Yourself.The tendency toward arrogance and self-satisfaction is so natural. People start with a pretty high opinion of themselves, and even the slightest evidence they’re right is enough to prove the case. And many people have a hard time feeling good about themselves without also looking down on you and me. And that small seed can destroy companies, organizations and nations.No one I’ve ever...

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Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending Jan. 15

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Pricing

Current Top Concerts and Shows, As Sorted By Revenue Per Seat — Week of Jan. 18

Here are the top concerts and touring shows on Billboard Boxscore that we’ve ranked by Revenue Per Seat — as opposed to Gross. To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because calculating average ticket price does not account for empty seats.Revenue Per Seat reflects the efficiency of a show’s marketing and the strength of its appeal,...

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Marketing

The Secret to Selling Tickets to Generation Z

Millennials might be all the rage now, but Generation Z (those born from the mid-1990s to early 2000s) will soon be on the buying scene in a big way. This group is extremely tech-savvy and are generally early adopters of new social networks and trends, according to SEMRush.com.So how do you get this new generation excited about live entertainment? Check out this infographic for guidance:Got a comment or question? Join the conversation on Twitter or Facebook.

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