Here’s How to Get Your Patrons to Open Your Email Newsletters

With people's inboxes getting fuller and fuller (not to mention Gmail's Promotions tab relegating newsletters to the back burner), it can be tough to get your emails opened and read. Tough, but thankfully not impossible.The team at MarketingProfs.com recently shared a helpful infographic that offers tips on message length, subject lines and the best times to send to get fans engaged. Check it out:Got a comment or question? Join the conversation on Twitter or Facebook.

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Marketing

Are You Using the Web’s Most Popular Color?

Photo Courtesy of The Washington Post

Did you even know the web had a most popular color? Well ... it's blue."Blue is the color of Facebook, Reddit, Twitter, Tumblr, LinkedIn, Microsoft, whitehouse.gov, WordPress and Pandora … among others," reports Caitlin Dewey for The Washington Post.Dewey explains how blue became the it color: "Recently, the designer Paul Hebert began tracking the color palettes of the world’s largest websites ... On the world’s 10 most popular websites, shades of blue and turquoise outnumber other colors by a...

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Marketing

Cleveland Orchestra Targets Millennials With ‘Members Club’

clevelandorchestra

The Cleveland Orchestra wants to make it as quick and easy as possible for busy, young people to see their shows live. So, they've created a 'Members Club.'Zachary Lewis of Cleveland Plain Dealer explains: "For a $35 monthly fee, set up with automatic billing, patrons gain membership to the club and the freedom to purchase a ticket to any orchestra concert at Severance Hall or Blossom Music Center for $10."Plus, the program is available via a smartphone app.Do you...

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Pricing

Current Top Concerts and Shows, As Sorted By Revenue Per Seat — Week of Sept. 23

la-et-ms-stevie-wonder-20150212

Here are the top concerts and touring shows on Billboard Boxscore that we’ve ranked by Revenue Per Seat — as opposed to Gross. To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because calculating average ticket price does not account for empty seats.Revenue Per Seat reflects the efficiency of a show’s marketing and the strength of its appeal,...

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Customer Service

How to Find Your Most Loyal Fans

Photo credit: Rob Bye via Unsplash.

Loyal fans are an amazing thing to have, so of course it makes sense to try and identify them and give them the best experience possible.So how do you find your most loyal fans? Small Business Trends offers 9 signs of a loyal customer. You can read all 9 here and see our picks below:'1. They Don’t Consider Cost an Issue “When your customers do business with you because of the service your provide and/or the results you deliver and...

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#TBT

#TBT: Because That’s Where the Money (and Value) Is

ThrowbackThursdaysmall

Editor's Note: This post was written by Jim in April of 2010. But it's still extremely relevant. Today, musical artists, TV shows and movies -- from the So You Think You Can Dance Live Tour to Game of Thrones -- continue to bring their product to the theatrical stage. And we've got some of those shows listed on Goldstar.Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post from Jim: Because That’s Where the Money (and Value) Is.You’ve probably heard of, or...

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