Marketing

A Good Time for Your Patrons to Buy? While They’re Out

What better time for your patrons to buy tickets to your event than when they're out -- having fun, thinking about the fun they're having, and wanting more.Online fashion brand Outdoor Voices is offering outdoor shopping experiences.PSFK reports, "Athleisure retailer Outdoor Voices created an innovative way to blend its brand message -- to get people moving, outdoors and having fun -- with its products, designing a pop-up experience that directed people to outdoor trail locations where they could view exclusive...

Read More

News

News & Noteworthy (Week of July 19)

A lot goes on in our world each week — some news you may catch, and some may slip by your radar. Below are a few articles that caught our attention, and we didn’t want you to miss ’em!Audio Streaming Beats CDs in Germany: According to Billboard, "Audio streaming now represents nearly half of revenues and has replaced CDs as the largest sales segment on the German record market." Wolfgang Spahr reports: "From the late 1980s on, CDs enjoyed...

Read More

#WednesdayWisdom

#WednesdayWisdom: Finding an Audience and Generating Revenue Is an Art

Looking for a little #WednesdayWisdom? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: The Experience Economy and Live Entertainment Entrepreneurship.Recently, I saw one of my favorite live bands, Big Bad Voodoo Daddy. Probably best known for their appearance in the movie Swingers back in the mid-’90s and a couple of hits from the brief swing resurgence of the same time, Big Bad Voodoo Daddy has eight members, all of whom have...

Read More

Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending July 15

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

Read More

Marketing

Goldstar’s Boost Will Match Your Marketing $$ in July

Goldstar is offering a Buy One Get One, aka a 100% match on your first Boost campaign! Take advantage of a busy month on Goldstar -- July sees as much site and app traffic as the holidays.How do you join in?Go to your Audience Marketing Platform before July 31 at 11:59pm EST and create your first Boost campaign. Include “BOGO” in your campaign name (the first field on the form). Once your campaign is set up, Goldstar will...

Read More

1 of 3911234...Last »

Sign Up for Emails

VIEW PAST ARTICLES