Have You Seen Goldstar’s New FlyBy Feature?

As we mentioned earlier on Selling Out, Goldstar's latest feature allows members to experience the view from their seat before ever entering the theater. Venues Today recently covered the launch in more detail. You can read the full article here (you'll need a subscription to Venues Today) or see an excerpt below:"Discount ticket distributor Goldstar has introduced a new product, FlyBy, which uses drones inside a venue to show its customers where their seats will be located and the view...

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Spotlight On

Spotlight On: Steppenwolf Theatre Company of Chicago

"Visiting Edna" at Steppenwolf starts September 15.

In celebration of Steppenwolf's 40th anniversary and John Mayer's new book, Steppenwolf Theatre Company of Chicago: In Their Own Words, Donald Liebenson profiles the celebrated theater company for Vanity Fair magazine.Some of the famous actors who are in the Steppenwolf ensemble include co-founders Jeff Perry, Gary Sinise and Terry Kinney, as well as Joan Allen, Laurie Metcalf and John Malkovich.The article highlights the history of Steppenwolf as well as its influence on American theater:“What Steppenwolf Theatre Company has...

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News

The Top Factors That Determine If Your Venue Will Succeed or Fail

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Celebrity chef Robert Irvine knows a thing or two about successful -- and unsuccessful -- restaurants. He's "spent the past five years attempting to save 140 failing restaurants across America for the Food Network show Restaurant: Impossible," reports Business Insider.In this post, he shares his top factors that result in a restaurant thriving or flopping. You can read them all here, and check out a few below that we think could apply to venues as well: "Customer serviceTerrible food spells doom...

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Pricing

Current Top Concerts and Shows, As Sorted By Revenue Per Seat — Week of August 26

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Here are the top concerts and touring shows on Billboard Boxscore that we’ve ranked by Revenue Per Seat — as opposed to Gross. To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because calculating average ticket price does not account for empty seats.Revenue Per Seat reflects the efficiency of a show’s marketing and the strength of its appeal,...

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Customer Service

Think Outside the Industry: Rent the Runway’s Inventive Customer Service

Dresses from Rent the Runway.

Rent the Runway (a fashion company that allows customers to rent high-end formal wear for special occasions) has a tricky challenge when it comes to making customers happy.As Glossy.co writer Hilary Milnes reports on the company:  “When our customer is coming to us, she’s coming to us for a special occasion — there are higher stakes,” said [Rent the Runway’s svp of merchandising and planning Sarah] Tam. “We want to make sure that we deliver, so we’re always figuring...

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#TBT

#TBT: Two Ways of Looking at Premium Pricing

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Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post from Jim: Two Ways of Looking at Premium Pricing.Would you pay $1,750 for a folding chair?Before you say “no,” imagine that it came with the ability to sit in it in the first row of a Bon Jovi concert. And you got a bunch of other cool Bon Jovi stuff.Still no?Well, sure, that’s what a sane person would say, but the point of selling such a package is that some people...

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