News

Beyond the Bio — TEDxBroadway Speaker Michael Riedel

Before we meet up at New World Stages on Tuesday, February 27 for TEDxBroadway (get your tickets here!), we wanted to take you beyond the bio to meet this year’s speakers. Meet Michael Riedel:He has covered Broadway for 20 years -- 10 of them for the New York Post. He's the author of Razzle Dazzle: The Battle for Broadway.We asked Michael ...Q: What's the first show you ever saw? A: "Annie -- I saw it in 1977 when I was 10. Andrea...

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Pricing

Which Concert or Show Has the Best Revenue Per Seat? (Week Ending Jan. 19)

Here are the top concerts and touring shows on Billboard Boxscore that we’ve ranked by Revenue Per Seat — as opposed to Gross. To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because calculating average ticket price does not account for empty seats.Revenue Per Seat reflects the efficiency of a show’s marketing and the strength of its appeal,...

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Marketing

“We No Longer Advertise, We Boost”

The worlds of advertising and marketing are shifting, from experimenting with unproven (and unmeasurable) campaigns to expanding placements that already work for further reach and awareness. Fitting right into that shift is Boost, Goldstar's new marketing tool, which puts your event into more emails and bumps up your placement in listings. We’re excited to see there’s been a lot of buzz about Boost lately …“The supplier picks the number of emails they want to have their event boosted in,...

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Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending Jan. 15

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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News

Beyond the Bio — TEDxBroadway Speaker David Yazbek

Before we meet up at New World Stages on Tuesday, February 27 for TEDxBroadway (get your tickets here!), we wanted to take you beyond the bio to meet this year’s speakers. Meet David Yazbek:He's an Emmy-winning, three-time Grammy-nominated TV and film writer, music producer and pianist. His three shows, The Full Monty, Dirty Rotten Scoundrels and Women on the Verge of a Nervous Breakdown, have all been nominated for Best Score Tony Awards. His latest work, The Band's Visit, opened to...

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