Selling Out
Social Media

Instagram: Your Questions Answered

For every social media platform, we've all wondered if our posts are actually being read. Or, is there really a best time to post?Clifford Chi has created a cheat sheet for Instagram -- based on customer data from Sprout Social -- to answer all of your questions.For instance, the best day to post is Thursday and the worst days are Sunday and Monday.Chi writes: "Here are some more insights about optimal post timing:Posting at 5:00 AM CDT...

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News

TEDxBroadway News and Noteworthy

It seems like every day we spot TEDxBroadway alum in the news. It’s like playing Where’s Waldo, except our speakers are featured very prominently in black and white and on television in living color. Here’s just a small sample of what we’ve found in the news recently …TEDxBroadway 2014 alum Diane Paulus, the artistic director of Cambridge’s American Repertory Theater, will co-direct a live TV production of Hair on NBC next spring. Here’s TEDxBroadway 2018 alum Shaina Taub profiled in The New...

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#WednesdayWisdom

#WednesdayWisdom: Superpowers + Kryptonite-Like Weaknesses

Looking for a little #WednesdayWisdom? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: Superpowers, Part One.Editor’s Note: For this series, Jim writes about our superpowers — the ones that we in the live entertainment business have — and their corresponding forms of kryptonite-like weaknesses.Would you like to have a superpower: flying, mind reading, invisibility?Sure you would, but what if by accepting your superpower, you also had to accept a corresponding superweakness...

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Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending Aug. 12

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Social Media

Who’s Sharing Your Social Media Posts? [Infographic]

Do you know who's engaging with your social media? If you're trying to reach certain demographics, or have a post go viral, it can help to know more about the people on all these various social platforms and what they're doing when they visit them.To help, MarketingProfs shared the below infographic, which breaks down the whos, whats and wheres of social media sharing:Read More:Are You Getting the Most From Your Goldstar Partnership? Listen to Jim on the Bob...

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