Celebrating 10 Years of The Goldstar National Nutcracker Award

Goldstar has announced the nominees for the 10th Annual Goldstar National Nutcracker Award. The only award that honors live performances of The Nutcracker nationwide is celebrating its 10th year along with a new milestone -- the most nominated productions ever. There are 80 in total.From well-known ballet companies like the San Francisco Ballet, American Ballet Theatre and the three-time Goldstar National Nutcracker Award-winning Joffrey Ballet to the California Ballet Company’s toddler-, autism- and sensory-friendly performances, this year’s nominees showcase...

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Technology

Are You a Discount Buyer?

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Stop before you answer. Think a second.Because the answer is probably yes. And no.You ARE a discount ticket buyer sometimes. Maybe it’s a show you don’t know much about. It sounds intriguing, but you’re not sure. A discount gets you over your hesitation and gets you saying ‘yes.’But you’re also NOT a discount buyer. When you’re excited about a show or event, know that you definitely want to see it, the price is less important. After tens of millions...

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Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending Dec. 4

Phillipa Soo and Lin-Manuel Miranda in "Hamilton." Photo Credit: Joan Marcus

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Pricing

Current Top Concerts and Shows, As Sorted By Revenue Per Seat — Week of Dec. 2

EAST RUTHERFORD, NJ - AUGUST 10:  Singer Marc Anthony performs at Izod Center on August 10, 2012 in East Rutherford, New Jersey.  (Photo by Mike Coppola/Getty Images)

Here are the top concerts and touring shows on Billboard Boxscore that we’ve ranked by Revenue Per Seat — as opposed to Gross. To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because calculating average ticket price does not account for empty seats.Revenue Per Seat reflects the efficiency of a show’s marketing and the strength of its appeal,...

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#TBT

#TBT: Know Your Customers, or Just Think You Do?

ThrowbackThursdaysmall

Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post from Jim: Know Your Customers or Just Think You Do.Like many of you, I watched the Super Bowl yesterday [February 8, 2010], and it was a pretty terrific game.Typically, I ignore (or fast forward through) commercials, but since the Super Bowl commercials are noteworthy, I actually paid attention to them. I’m not particularly interested in breaking down which ones worked, etc., but I noticed something.Most of the commercials looked as though they...

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Selling Out With

Selling Out With … Derek McLane

Derek McLane

A live broadcast of Hairspray Live! is coming to NBC on December 7. We had the chance to speak with the award-winning theatrical production designer of the broadcast, Derek McLane.The Harvard grad has worked on hundreds of shows (no exaggeration!), and he just earned two Emmy nominations for The Oscars, where he has served as production designer since 2013, and The Wiz Live!Here, McLane shares his process when he designs for a production and the best advice he's ever...

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