Marketing

Grow Your Audience: Live Stream

"When the 2018 Major League Soccer season kicked off last month, Real Salt Lake fans ... could download Salt Lake City NBC affiliate KSL-TV’s new app, RSL on KSL, and livestream the game on the digital device of their choice," reports A.J. Katz for Adweek.We've covered the benefits of broadcasting and live streaming live events (see our Read More list below). The hope is to reach a broader audience and increase ad revenue.Jim wrote in No Tug of War...

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News

The Week That Was in Live Entertainment (Week of April 20)

A lot goes on in our world each week — some news you may catch, and some may slip by your radar. Below are a few articles that caught our attention, and we didn’t want you to miss ’em!How much does your favorite Broadway artist make? Playbill's Logan Culwell-Block (musical theatre historian, Playbill's manager of research, and curator of Playbill Vault) shares some interesting data about actors, stage managers and musicians. Why don't you make some guesses before taking a...

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#WednesdayWisdom

#WednesdayWisdom: The Future Is a Niche Market, Part II

Looking for a little #WednesdayWisdom? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: The Future Is a Niche Market, Part II. [This article was originally published in 2009.]A recent USA Today article gives a nice overview of how “non-major” sports leagues (like professional lacrosse, women’s soccer and arena football) are doing. Here’s a fairly representative snippet:“While a few big-league teams defy the economic logic of the times — take the New...

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Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending Apr. 15

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Marketing

Want to Better Engage Your Patrons? Listen First.

To be truly successful at connecting with your patrons, you have to really know them. There are a few ways to accomplish this, as MarketingProfs points out in its article about making your marketing copy more engaging. Read author Nick Usborne's two tips below, and then view his entire article."Get the language right by listening first. Imagine you're a nutritionist attending a conference of your peers, but you [accidentally] join the wrong meeting and find yourself stuck with a...

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